Blogging

Cyndie Shaffstall has spent nearly a decade learning how search-engine optimization can be employed to create awareness and demand for extensible technology, but the rules and methods are not exclusive to software extensions. All products and persons, to varying degrees can benefit from the trials and tribulations of her experiences. In Shaffstall’s blog, she shares some of her lessons, gives advice, and coaches the SEO/SMO beginner to develop, test, and measure strategies to improve search-result positioning.

Spider Trainers

Spider Trainers provides services for launching and marketing a B2C or B2B web-to-print solution. Whether you are shopping for or have already purchased a system, we will work with you to identify your target customer, drive visitors to your site, and convert visitors to customers through the planning, design, and deployment of online and offline marketing efforts.

In addition to product launching and marketing, we also work diligently to elevate the professional visibility of the company's executive staff. The resulting network of links and positive information bolsters customer confidence and results in higher search-engine ranking of your online store.

Spider Trainers’ a la carte approach is designed to be flexible and allow you to specifically choose which services you need for web-to-print project management, web-to-print go to market, web-to-print marketing, online store search-engine optimization, and visibility optimization of your company's executives.

 

LinkedIn: The Business of Software for Publishing

With more than 30 years in the publishing and printing industries, Cyndie Shaffstall has created a network of like-minded C-level, upper-management, and developer and engineering professionals, Though informal, Shaffstall often enabled partnerships and collaboration by connecting these individuals and fostered new opportunities. LinkedIn has now provided a network where these same professionals can reach out to one another through Shaffstall’s LinkedIn network and group, The Business of Software for Publishing. After only two weeks, Shaffstall’s network was more 300 persons strong and is exclusively limited to the membership of those persons who create, sell, and implement software solutions for publishing. To join this group, click here.

Prisme Technologies

Since 2004, Prisme Technologies has been the leader in Software as a Service (SaaS) web-to-print solutions with a product line that includes PrintSYS Catalog (B2B), PrintSYS PrintShare (B2B), and PrintSYS Store (B2B). Customers appreciate an evolving web-to-print software platform hosted on secure, PCI DSS compliant servers in a Tier 1, SAS 70 compliant data center.

Prisme Technologies' web-to-print solutions are currently used by:

• Commercial printers
• Quick printers
• Label and packaging converters
• In-plant production facilities
• Government agencies
• Large corporations
• Institutional associations, educational boards and universities retailers