Cyndie Shaffstall has spent nearly a decade learning how search-engine optimization can be employed to create awareness and demand for extensible technology, but the rules and methods are not exclusive to software extensions. All products and persons, to varying degrees can benefit from the trials and tribulations of her experiences. In Shaffstall’s blog, she shares some of her lessons, gives advice, and coaches the SEO/SMO beginner to develop, test, and measure strategies to improve search-result positioning.

LinkedIn

With more than 30 years in the publishing and printing industries, Cyndie Shaffstall has created a network of like-minded C-level, upper-management, and developer and engineering professionals, Though informal, Shaffstall often enabled partnerships and collaboration by connecting these individuals and fostered new opportunities. LinkedIn has now provided a network where these same professionals can reach out to one another through Shaffstall’s LinkedIn network and group, The Business of Software for Publishing. After only two weeks, Shaffstall’s network was more 300 persons strong and is exclusively limited to the membership of those persons who create, sell, and implement software solutions for publishing. To join this group, click here.