Professional recommendations

Sir Speedy Centennial has been struggling the past few years with making a significant change from being a provider of traditional print services to offering a much broader array of marketing services — including web sites and electronic marketing. Starting with our own web site and branching into areas such as landing pages, analytics, direct mail, social media, and SEO, Cyndie Shaffstall is leading our company into an exciting new product offering. Cyndie has implemented best practices into our own marketing efforts and they are getting noticed by our customers — we have requests for a similar effort on their behalf. With her expertise and leadership, we are targeting a sales growth of 25% annually over the next several years. Cyndie has driven the transformation of printed communications to electronic methods in her own career and is uniquely skilled to lead other companies in achieving this transformation for themselves.

— Mike Booth
President, Sir Speedy Centennial

 

Cyndie Shaffstall and I worked together as colleagues at Quark, Inc., for five years. We worked through matters typically regarding third-party developers enrolled in QuarkAlliance, suspected trademark or copyright infringement by companies with an online presence, and legal questions involving the promotion of Quark and Quark products through X-Ray Magazine.

Cyndie is an exciting and talented proactive professional. She is continually looking for ways to effectively and efficiently promote the interests of the company and its products. She is an effective communicator and has built a strong reputation within the company as the go-to person to resolve client issues.

I find that what is particularly exciting about Cyndie is her ability to combine business acumen with artistic creativity and style. You can count on her to proficiently analyze your business needs while at the same time improve the perception of who you are and what you do with a creative flair that promotes you and your interests in the best light possible.

On a personal level, Cyndie is a delightful and personable colleague and friend. She is well liked by her peers. It is telling that her loyalty to her friends is equally matched by their loyalty toward her. 

Cyndie’s business expertise is deeply valued and appreciated by me as well as her personal integrity. It is a great pleasure of mine to know and work with her now and for many more years to come.

— Candice Manzanares
President, Legal Organization

 

As president of ThePowerXChange, Cyndie Shaffstall has been a leader in the marketing, promotion, and customer adoption of XTensions and Plug-ins worldwide. I began working with her in the late 80s when she first left the world of print and traditional type and became a consultant for publishing and print companies making the transition to desktop. Cyndie continues to tirelessly promote extensible technology through her position with Quark as the director of the QuarkAlliance program; supporting thousands of developers. Cyndie’s marketing expertise and market knowledge helped to position ALAP products as the top-selling QuarkXPress XTensions in the world; and her understanding of my company was instrumental in Quark’s acquisition of ALAP in 2005. I confidently recommend Cyndie as a leader, creator, and innovator. Her books, articles, and video content continue to build and promote this industry to the benefit of both the small developer and the large software companies for which these products are created.

Paul Schmitt
President/CEO, Pala Software, Inc.

 

CompuSense Ltd. has had almost two decades' experience of working closely with Cyndie Shaffstall and her company to promote our products and solutions for QuarkXPress. Utilizing Cyndie's knowledgeable and professional staff we were able to implement all our marketing requirements quickly, efficiently, and on budget.

As a veteran of many systems-development projects myself, I was particularly impressed with the speed of implementation, their adaptability to change, and the willingness to do whatever it takes to ensure a successful launch. We would highly recommend her services to any company that is seeking a promotional partner with the highest level of professionalism, consistency and reliability.

Donal O'Connor
President and CEO, Compusense, Ltd.

 

I’ve been fortunate to have worked with Cyndie Shaffstall in a variety of capacities over most of the past two decades. I’ve known her as trainer, teacher, employer, business partner, and, thankfully, friend. She never ceases to impress me with her exuberance, knowledge, and fearless determination. Cyndie is truly one of those rare people who can visualize a solution or imagine an entirely new concept, roll up her sleeves, and work tirelessly to see the project through to completion.

Marty Hallberg
President, Four-Color Design

In days of continuingly adverse business conditions, reliable and trustworthy professional resources are more and more difficult to find.  For more than twenty years, I have relied on a small group of business people as my own personal (and reliable) “board of directors” for strategic input and real-world feedback while running my own companies or managing others.  Cyndie has been a member of that group for many years because of her ability to be very creative as well as a realistic resource of business knowledge based on a combination of professional experience and unique personal observations.

Jerry Johnston, MBA, CET
Western Systems Sales Manager, Cooper Notification

 

During the time I have known Cyndie Shaffstall, she has been a constant innovator and true professional. Whether it be with ThePowerXChange or Quark, Cyndie created highly successful marketing and promotional programs that allowed my company to prosper even when the market was saturated. In addition to the fine work she has done promoting my programs, Cyndie has been an honest and professional leader who made sure the developers and the end users were satisfied.

Dacques Viker
Benevolent Dictator, Vision’s Edge, Inc.

 

During my tenure at Quark, I had the pleasure of working with Cyndie on multiple projects and collaborated with her to resolve partner and customer issues. What’s impressive about Cyndie is that she works smart, which translates to efficiency, reliability, and respect for all she does. Cyndie has an innate ability which enables her to take the path which yields the fastest and best results possible. In the meetings I attended where Cyndie was present, Cyndie was always able to add value through her expertise or by stepping up to contribute to the success of an endeavor. Cyndie’s experience, relationships, business savvy, and high standards make her a priceless addition to any team or project. She’s a straight-shooter who never fails to hit a bullseye as she takes a great deal of pride in her work and works hard to ensure her professional reputation is of the highest caliber.

Darcy Andersen
formerly, Operations Director, Quark, Inc.

 

Cyndie Shaffstall is a smart chick! Having worked with her companies for years, and knowing her personally for the last five, I can say unequivocally that Cyndie has a fantastic business sense and a shrewd marketing sensibility.

Whether it’s suggesting automation tools from ThePowerXChange, or vetting article topics with her authors at X-Ray Magazine, Cyndie always offers researched, experienced, and concise advice. Tireless, innovative, and not to mention fun, Cyndie is always a pleasure to work with.

Tom Kelly
Account Executive, Quark, Inc. & X-Ray Magazine uthor

 

I have never known a more hard-working, talented, and dedicated professional than Cyndie Shaffstall. Having had the pleasure of working with her on several projects, I can say, that without a doubt, if you want the job done right, on time, and with the utmost professionalism, you can always count on Cyndie. She delivers on more than her fair share, and in fact, she takes charge, assumes responsibility, and then pitches in wherever help is needed. Be assured that when you have Cyndie Shaffstall on your team, it will seem like your project is on auto-pilot, and lead with incomparable confidence and skill, in a manner revered by many, yet seldom duplicated.

Miki Tolle
formerly, Americas Desktop Marketing Programs Manager, Quark, Inc.

 

Cyndie Shaffstall is a person who moves forward on every project she undertakes with enthusiasm and is one of the most knowledgeable persons in the publishing industry. After two decades of being an author, business owner, and now in her position with Quark, Inc., Cyndie is definitely someone "in the know" who shares her knowledge with anyone who needs it. I love working with her.

Tami Stodghill
Press Relations, XChange International

 

Since joining Quark in 2004, Cyndie Shaffstall and I have worked together on a number of projects and in each of those she has been a strong contributor. Many people believe Cyndie is a type-A personality, but it’s more true that she delivers on her commitments, regardless the cost in personal time. She works many hours researching and testing new concepts to further promote Quark, Quark software, and the QuarkAlliance programs that she manages. She constantly looks for ways to capitalize on existing or developing new partner relationships to further the reach of a campaign, event, or opportunity. Cyndie is energized by new challenges, but with 30 years in the industry, she brings extensive and varied experience to ensure that new approaches are truly new and that we learn from tried methods. For these reasons, I personally and professionally endorse Cyndie for any project she chooses to get involved in.

Tim Banister
General Manager, Desktop Applications, Quark, Inc.

 

Cyndie Shaffstall is always, always ready to innovate and deliver — on whatever she sets her mind to accomplish. Countless times, Cyndie has gone above and beyond to help me develop my market and win new business. Her depth of knowledge about our industry is unparalleled, and she's a great resource to know and work with. I'll partner with her any time.

Chris Edwards
Sr. Account Manager, Education Markets, Quark, Inc.

 

Cyndie Shaffstall is the definition of the entrepreneurial spirit. She puts her drive and independent nature into light speed when it comes to getting to most out of all business opportunities presented to her. Profitability, marketability, and pure business acumen are all second nature to Cyndie. There's no greater asset than someone who always treats her employer's business as her own.

Jay Wortham
formerly Manager, Strategic Alliances, Quark, Inc.