2009 – Present

Spider Trainers, LLC SEO/SMO advisor

2007 – Present

Quark, Inc., QuarkAlliance Division, director

2004 – 2007

XTended Services, owner and QuarkAlliance, director (as a contractor)

1992 – Present

ThePowerXChange, LLC, founder

1980 – 1992

Self Employed, contractor/corporate trainer/business owner in the publishing and printing industries

Entrepreneurial history:

1995 – Present

ThePowerXChange, LLC, founder and managing member

2004 – Present

X-Ray Magazine, publisher, editor, and contributing author

2005 – Present

Banyan Tree Partners, co-owner and managing member

2006 – Present

StrappyArt, LLC, founder, inventor, and managing member

1992 – 1997

Type Characters, Inc., co-owner

1989 – 1990

MS Graphics, owner

Published books (abbreviated list):

QuarkXPress 8: production tricks and experts' tips (editor and co-author)

Adobe Web Design & Publishing Unleashed

Using QuarkXPress for Macintosh: 3.3

Using PowerPoint 4 for Macintosh

Using ClarisWorks 2.1 for Macintosh

Published articles (abbreviated list):

QuarkXPress 8: a suite response

Sonar Bookends Activate

Sonar Bookends Professional

One-trick Ponies

Tools of the Trades: QuarkXPress XTensions & InDesign Plug-ins

The Magic of QuarkXPress 7

Application and programming language skills:

Database: FileMaker

Spreadsheet: Excel

Web Development: Dreamweaver, CSS, HTML, WordPress, Joomla, and some familiarity with PHP

Publishing: QuarkXPress, Acrobat, InDesign

Image Editing/Illustration: Photoshop, Illustrator, FreeHand

Office: Word, PowerPoint, AccountEdge

Scripting/Automation: Quickeys, Xdata, InData, Xcatalog, InCatalog

Capture/Editing Utilities: SnapzPro, ScreenFlow, QuickTime

Extensions: Most publishing, printing, and web extensions (500+)

Bulk Email/Mail: MaxBulk Mailer, Direct Mail, Mailers +4, Constant Contact

Converters: MacLink Plus, GraphicConverter, TransType Pro

Concentrated skill development:

Writing

Editing

Research

Project managment

Web-site/shopping-cart development

Search-engine optimization

Social-media optimization

Print specifications and buying

One-to-one marketing

Statistical analysis

Database development

Ad-campaign management

Graphic design (print and electronic)

Photography

Measurable successes:

Search-engine Optimization

Site recognition: ThePowerXChange, X-Ray Magazine, Pridemark Billing Services, QuarkAlliance, Today's POV, Sir Speedy Centennial

Web-site Development

X-Ray Magazine, Friends of Manual, Pridemark Billing Services, QuarkAlliance, Corporate Interior Solutions, DMS Scenario Paintball, Sir Speedy Centennial, The Runaway Inn, A New Image, Spider Trainers,

Shopping-cart Development

ThePowerXChange, DMS Scenario Paintball, Convert-a-Book

Campaign and project successes:

X-Ray Magazine

Developed to promote product awareness and sales for ThePowerXChange. Re-launched in fall 2007, X-Ray Magazine stories are designed to for SEO surrounding extensions technology. Feature-product stories make it to a first-page Google listing in an average of four days.

7000 Reasons to Upgrade

Developed concept and co-project managed Quark’s most successful direct-mail campaign. Included 50,000 printed, map-fold, direct-mail pieces, engagement of 52 partners to support offers, landing pages, and shopping experience. Realized more than $500,000 in sales revenues on a $40,000 project investment.

Pet Services Marketing Map

Developed concept and co-project managed direct-mail campaign to state’s veterinary and pet-services providers. Realized a 4.2% response rate.

Product-upgrade Notices

Developed procedure for customized upgraded-product notifications that include purchase date, software version, registered-buyer’s name, and qualifying upgrade price. Depending upon initial product sales (popularity) and time since last revision, average response rates exceed 50%.