Cyndie Shaffstall wrote her first book, QuarkXPress: Making the Most of Your Negative Experiences, in 1992, followed quickly by a dozen after-market computer manuals for Que Publishing. In the years since, she has further contributed to the design and business industries as the editor and publisher of X-Ray Magazine and author of QuarkXPress 8: production tricks and experts’ tips, and more recently, revealing some of her successful online-marketing practices in a book titled Small-business Guide to Winning at Web Marketing.

Cyndie Shaffstall is a prolific writer of eBooks, case studies, press releases, blog articles, and other online content for her company, Spider Trainers—a provider of automated marketing—and as a contributor to Target Marketing Magazine, among other print and electronic publications.


Cyndie Shaffstall has been a member of the publishing and print industries for more than three decades. Her career spans many interests, specialties, and job verticals, but her primary focus is rooted in marketing, emarketing, and the analytics of both.

In 1991, Cyndie Shaffstall became a corporate trainer for companies looking to upgrade to a Mac-based workflow from traditional typesetting and pre-press workflows. Her clients at that time included reputable in-house and commercial publishers such as United Airlines and the Clarinda Company. In 1992, she self-published her first book.

Primarily as a trainer and author at the time, Shaffstall founded The World-wide Power Company, LLC, or ThePowerCo, as it was known. In 1998, Cyndie Shaffstall acquired the assets of XChange US and their publication, X-Ray Magazine. The companies were eventually merged to form ThePowerXChange, LLC.

In 2005, Shaffstall resurrected X-Ray Magazine as a vehicle for the launch of QuarkXPress® 7. In 2006, the bi-monthly printed issues were discontinued and the magazine was became an online-only publication, with occasional printed special editions. In 2010, X-Ray Magazine was acquired by Distributor X. In 2009, was acquired by Distributor X.

Given her standing in the extensions-technology industry, in 2004, Quark, Inc., contracted Shaffstall to the lead the worldwide XTensions® developer program. After a successful first year, she became the director of the worldwide QuarkAlliance™ program, continuing until April 2007, when she joined Quark full-time in the same role — a position she held until July 2011. Shaffstall was drafted to the Quark Promote team in 2009, to establish and manage the output-provider network, and later become the strategic alliances director.

In 2006, Shaffstall released her first commercially available software product, data2date, and invented a women’s fashion accessory to bind bra straps to the tank-top strap. Shaffstall was awarded a patent for the accessory in 2011 and renamed it Sassy Strappings.

Shaffstall founded Spider Trainers, a company initially established to parlay the power of search engines to optimize professional visibility for the executive and entrepreneur; though more recently Spider Trainers has become focused on drip and nurture automated marketing and providing these services for companies across the globe.

Shaffstall is also directing the software development of Today’s POV — a website dedicated to the collection and sale of attitudinal and psychodemographic data — and Charity Golf Network.